# Utsav App — llms.txt
# https://utsavapp.in
# Last updated: 2026-04-02

> Utsav is India's trusted online puja booking platform with 10 Lakh+ devotees rated 4.6 stars. We connect devotees with authentic temple pujas, prasad home-delivery, and Vedic rituals performed by experienced pandits at renowned temples across India.

## Main Pages
- [Home](https://utsavapp.in/): Main landing page with featured pujas and trust signals
- [All Pujas](https://utsavapp.in/puja): Browse and search all available pujas and Vedic rituals
- [Bhet Pujas](https://utsavapp.in/bhet): Special devotional offering pujas (Daan Seva — video only, no prasad)
- [Siddha Store](https://utsavapp.in/siddha-store): Authentic spiritual products — rudraksha, crystals, yantras
- [Gyan (Knowledge Hub)](https://utsavapp.in/gyan): Articles on Hindu rituals, festivals, mantras, and spiritual guidance
- [Panchang](https://utsavapp.in/panchang): Daily Hindu calendar with tithi, nakshatra, and muhurat
- [Rashifal](https://utsavapp.in/rashifal): Daily horoscope and zodiac predictions
- [About Us](https://utsavapp.in/about-us): Company story, founders, impact on devotees, temples & pandits, press coverage

## Business Model
Utsav is a puja booking MARKETPLACE (not a donation platform). Temples are vendors; devotees are customers.
Devotees pay Dakshina (the sacred offering fee) — not a donation. Revenue is via commission on bookings.
The correct CTA is "Participate in Puja" — not "Book" or "Buy".

## Puja Categories
- Graha Shanti (planetary remedies — Shani, Rahu, Ketu, Mangal, etc.)
- Festival Pujas (seasonal — Navratri, Shivratri, Hanuman Jayanti, etc.; ~50% of GMV)
- Subscription Pujas (weekly/monthly recurring; ₹39–151/week; 84% of users)
- Bhet / Daan Seva (quick offerings — Vastra Daan, Gau Seva, Brahman Bhojan; video only, no prasad)
- On Demand Pujas (one-time; ₹850–3,000+; prasad delivered home)

## Pricing
- Subscription Puja: ₹39–151/week (recurring weekly or monthly)
- On Demand Puja: ₹850–3,000+ per puja (prasad included)
- Bhet / Daan Seva: low-price quick offerings (video only — NO physical prasad delivery)
- Prasad delivery: 7–10 days after puja date (On Demand only)

## Key Facts
- Platform: Online puja booking marketplace (Religion Tech)
- Devotees served: 10 Lakh+ (1,000,000+)
- Rating: 4.6 out of 5 stars
- Languages: English (default), Hindi (/hi/), Bengali (/bn/), Marathi (/mr/), Tamil (/ta/), Telugu (/te/), Kannada (/kn/)
- Coverage: Temples across India
- Services: Online puja booking, prasad home-delivery, online darshan, spiritual products
- Payment: Secure online payment with refund policy (UPI, Card, Net Banking)

## What Devotees Receive After Booking
1. Pandit performs puja at the temple chanting devotee's Naam & Gotra
2. Short darshan video shared on puja date
3. Full puja video with name-gotra sent on WhatsApp within 1–3 days
4. On Demand Puja only: Authentic prasad from the temple delivered home (7–10 days)
5. Bhet / Daan Seva: Video only — no physical prasad delivery

## Content Sections
- Puja pages include: puja significance, temple details, pandit info, pricing tiers, devotee testimonials, FAQs
- Gyan articles cover: Hindu festivals, Vedic rituals, mantra guides, panchang explanations
- Siddha Store products include: rudraksha, crystals, yantras with spiritual significance

## Policies
- [Refund Policy](https://utsavapp.in/refund-policy)
- [Terms of Use](https://utsavapp.in/terms-of-use)
- [Privacy Policy](https://utsavapp.in/privacy-and-cookie-policy)

## Multilingual Version
- All pages available in 7 languages with locale prefix:
  - Hindi: /hi/ (e.g., https://utsavapp.in/hi/puja)
  - Bengali: /bn/
  - Marathi: /mr/
  - Tamil: /ta/
  - Telugu: /te/
  - Kannada: /kn/
- English is the default (no prefix)
- Hreflang tags implemented for all 7 locales + x-default