In Hindu tradition, the month of Kartik (October-November) is considered highly auspicious, often referred to as the "month of Lord Vishnu" and is dedicated to devotion, charity, and self-restraint. Brahmin bhojan (feeding Brahmins) and sadhu seva (serving ascetics or holy men) during this month have deep-rooted cultural significance.

Lord Jagannath, an incarnation of Lord Krishna, resides in Puri, Odisha, on the Bay of Bengal. According to tradition, Lord Jagannath visits the Gundicha Temple, his aunt's residence, once a year with his brother, Lord Balabhadra, and sister Subhadra, on chariots during Rath Yatra.

Brahmin Bhoj holds immense importance in Hinduism as a ritual performed for the departed souls of ancestors. It is believed to cleanse the sins of forefathers and liberate their souls, providing the one performing the ritual with Punya and liberation from past and present bad Karmas. This ritual benefits ancestors of up to 14 generations, even if their death dates have been forgotten, and grants Moksha to the performer.

With Utsav App, you can offer Brahmin Seva on this auspicious month at Puri.